little dicky birdwww.littledickybird.co.uk
From little more than a basic concept, I created the brand Little Dicky Bird. The vision was to create a consumer-facing online brand selling wild bird care from a variety of suppliers. I initially conducted extensive market research then set about creating a name, brand identity and key proposition. From there I managed and created a fully integrated brand and marketing campaign including a brochure, press & online advertising, photography, corporate literature and an e-commerce website.